Key Art Concept: High surface tension, heavy flow, mirror finish.
Creative Treatment
Logline
A heavy pool of liquid metal sits in a void. It is smooth, flawless, and reflects a world that doesn't exist
yet. Suddenly, a hand breaks the surface tension. It isn't sharp or spiky; it is heavy and viscous. As the
hand rises, the mercury clings to it, stretching into thick strands that refuse to break.
Tone & Atmosphere
✦Liquid Mercury: We want high surface tension, round edges, and heavy, flowing
physics. It looks like molten silver.
✦Iridescent Oil Sheen: While the base is chrome/silver, the surface reflects a
spectrum of colors (Purples, Teals, Pinks) derived from the environment, like oil on water.
✦The Eruption: The hand is struggling to break free from the weight of the liquid. It
implies birth, struggle, and creation.
Visual Board
Reference focuses: Liquid mercury behavior, specific color palette from artworks, and composition.
Brand Kit
Microcosm Palette
Updated palette based on Oil Slick references: Cold Mercury base with shifting Iridescent Gold, Violet, and
Cyan.